Saturday, July 29, 2006

Blog Monitoring – Managing Perceptions in the Blogosphere

Blogs / Social media has become a major force in the media world. We can see blogs playing many roles. Some roles which seem to be very promising are

a) Knowledge Sharing
b) Changing opinions of people – against individuals, companies and even countries

While sharing was always possible thro’ web pages, finding a relevant blog and reading posts/ following up makes learning quick and effective.

When a blogger finds an issue with your product, he can quickly spread the message and drive your future customers away and make your present customers suspicious.

[This means - I will be able to spread the (obviously real) message that Anna Nagar - Vasantha Bhavan's Idiyappam is far better than Chinthamani Balaji Bhavan’s Idiyappam and in turn change the Idiyappam sales in Balaji Bhavan and Vasantha Bhavan.
Dear Vasantha Bhavan – Wait for some more years (and retain the guy who makes the Idiyappam in your payroll, if your KM practices are not good enough ). ]

People like Jeff Jarvis of BuzzMachine generate lot of interest on the issues they focus on.

I think any company will want to know what the blogworld is talking about it and its products. An application which helps companies to track the blogosphere will be a must for most of the companies in the days to come.

After some googling, I found that IBM has already released a software in Nov 2005 which they call as Public Image Monitoring Solution (That’s why they are IBM!). This solution gives better insights of the comments about products/companies appearing in blogs by using techniques like text mining.

Cost of the above S/W: For minimum config - 1 Lakh USD + IBM Consulting Fees.
If the consulting fees is included and if the client wants more than a minimum config , it may even reach around One Crore Rupees(How many zeros are in a Crore?) Definitely not affordable for even a Medium size org.

I came across this excellent link which offers many ways to do this by setting up alerts in various sites / accessing many services manually.

An application with a basic crawler/ways to consume the available services and a decent mining will be enough for an SME. There is a scope for developing an application affordable for SMEs and may not have very advanced features IBM offers.[Of course there is a risk that at some point of time Google will say they are releasing the Beta of Google Perception:-)]

I think in the days to come, Application Service Providers / BPOs will offer Perception Monitoring as one of the services.

Knowledge bridging Vs Code Sharing – Where are we?

Recently I read an article in ET about Knowledge Bridging – a technique of trying to solve complex problems in a field by using the knowledge from totally different fields.

This is the link ET was referring to.

People are trying to solve problems by getting out of their disciplines and innovate by drawing knowledge from unrelated disciplines. I pondered about Indian companies. Where do we stand? How much effectively we utilize knowledge here?

Let us think about what is happening in Indian IT Services industry. Many companies don’t even use the knowledge of the all the employees of the company itself to solve the issues. Most IT projects are run like small companies themselves with very little inter-team cooperation / sharing happening.

In most of the IT projects, effectively sharing code/ best practices within an organization itself is a huge challenge. Though the IT Services model spells that Clients own the code and any code sharing may have potential to bring IP issues, most of the development time is spent on mundane code which is not really involving the client’s proprietary business logic. The time spent by developers for fixing typical, day to day issues is very high. Developers face the same problems and do the same googling and waste lot of time. Any effective means of capturing these issues in an application and sharing it effectively will cut lot of inefficiency.

The best place to start is - monitoring the google searches made. From the Google URLs, Search terms can be extracted on a regular basis to add content to the Knowledge Management applications.(Those who make not-at-all-technical searches beware!!)

The linear growth model (More-people ==> More-revenues) brings enough headaches for the management to worry about in managing scale. Companies will be better off, if sharing is done in a better manner. Without effective sharing, project cost and risk is increased. Project teams lose an opportunity to add value to move up the chain [Instead of thinking how he can improve the calculation logic, this guy is more worried about fixing the “C” pointer issue – the same issue has been fixed by lot of guys before – will be fixed by lot of guys after..]

Dotnet IDE – Visual Studio 2005’s Code Snippets feature is a good way forward to organize frequently used code. MS provided Code blocks for some of the standard tasks in this. I believe it will be possible for developers to create their own snippets and share with others in the same organization. I will check out more on this and post any updates.

Wednesday, July 19, 2006

The Kuzhambu Kadai – Tasting a new business model [Kuzhambu- Stew]

Some days before, I was talking to my Mom. The conversation revolved around my friends’ families in my native – Cudalur, a place in Tirunelveli dist - TamilNadu.I asked her what my friend's brother-in-law is doing? She told "avan madrasla kuzhambu kadai vachurukkan". What? Kuzhambukkadai? I probed further.

This guy – our hero – ran a provisional store in some part of Chennai – a kuppam where some hundreds of families lived. The store was run in a rented premise and was reasonably successful. Then fate intervened in the form of houseowner, who owned the rented premise. The houseowner wanted to run a provisional store himself in the same premise and wanted our guy to go out.[If this is a Tamil film - there will be a big fight and houseowner's beautiful daughter may also fall in love with our hero.But our hero is already married.So not much luck :-)].This guy was looking around to see what he can do for a living.

Then he got an idea of starting a Kuzhambu kadai. The place has hundreds of families who go to work early in the morning and return very late in the night.They do not find much time to prepare their food.Even when they prepare there may not be much variety in the stews.Cost also may be a major factor.Our guy capitalizes on this.He prepares many type of stews in his home[From Rasam, Different types of Sambars, non-veg - Chicken, mutton etc] and sells them in parcels for a small price.His customers purchase these stew parcels and prepare only rice in their home.Probably due to economies of scale, they can afford to taste their favorite stew more often now.Eveyone in a family can now opt for a different stew now.This may not normally happen before.This sounded interesting to me. Does the management jargon call this as "business model innovation"?

When I was thinking abt this, I went back to the 2001-2002 - Thiruvalluvar Kudiyiruppu - Kaiyendhi Bhavan days. I remember the big meals parcels(big for others only- not me) we used to get from a Kaiyendhi near Anna Nagar West bus depot. We got Meals for 10 Rs, Dosai for 3 Rs, Idli for 1.5 Rs.One day Ananth and I were discussing about a computer course or something. I asked, "Course Fees evvalavu matchi?". He told 10000 Rs. I exclaimed. "Dai, 3333 dosaida !!"

Saturday, July 08, 2006

Tools(?) for Bloggers – Part I

As I promised in my first post, I was thinking abt developing some online tools useful for online community.

In many web pages where a person mentions his mail ID,the mail Id format will be such that, only a human can understand it and not crawlers - softwares which reads the web content.

The format of the mail IDs is something like this(instead of PersonName@Yahoo.com):

PersonName at yahoo dot com
Or
PersonName@ThisIsToAvoidSpam_DontMentionThisYAHOO.COM

This kind of text reduces(if not avoid) the possibilities of spammers getting the mail address from web pages by automatic crawling.

I thought we could create an image containing mail ID text and replace the text with the image.This will ensure that human visitors can see the mail Id and crawlers will not be able to understand. (Some people use s/w which understand image also. For this, blurred images - do they call it Anti aliasing or something - or images with tilted characters are used).I thought I can create an application with this functionality of generating images from text.

I googled about this to know more. (As usual)This had already been thought by lot of people long long ago :-(. Whom do I blame for giving me free net access and free time to think - so late in my life? Big Sigh:-( .

Some of the applications available- where you can give any text and get the image containing the given text ...

http://www.3dtextmaker.com/image_editor.html
http://cooltext.com/

Anyway, thanks guys for reducing my work :-).

I am thinking abt some other tools. Will update later on that. (I need to go so weird such that nobody has already thought about it. I am good at that- going weird. But the tool has to be still useful. That’s the challenge. Lets see.)

If you have any specific tools/ideas in mind, you can ping me. You can retain the IP :-).

Saturday, July 01, 2006

Entering the blogosphere...

After a long sleep, I have suddently woken up to the world of blogging. I will try to post my thoughts on technology, business and some of my other interests. Nowadays I reddit more. I will try to provide info on links that interest me. I may also try to offer one or two online applications useful for bloggers.

Would like to see this blog within Technorati 1000 some day. First task is to claim this @ technorati.

For those who do not realize the importance of my entry into blog world and still hate me for not being very informational in this post:
Myware - is a s/w which tracks online actions/behaviour of a person with his permission.
Read more here